M Booth Health
The Challenge:
M Booth Health came to Monday Talent with a pivotal leadership challenge: the planned transition of their CEO into a Chairperson role required identifying a new leader to assume full P&L ownership, including oversight of business development, finance, and agency operations. In addition to leading the retained search, Monday provided consulting on succession planning to ensure a smooth and strategic handover. The focus was on finding a CEO who could integrate seamlessly into the existing leadership team while confidently steering the agency’s future direction.
The Search:
The CEO search for M Booth Health required a highly tailored, multidimensional approach. The ideal candidate needed to bring a strong commercial mindset and sharp business acumen, paired with deep expertise in the healthcare agency space. To meet this brief, our strategy focused on:
Industry Expertise: A proven background in the agency world with deep healthcare knowledge and a strong understanding of integrated marketing.
Cultural Alignment: A candidate aligned with M Booth Health’s values, leadership philosophy, and commitment to inclusive representation, specifically their policy to diversify leadership beyond traditional industry norms.
The Impact:
With over five years of experience at a similarly sized agency, the candidate brought immediate familiarity with the industry’s landscape, best practices, and operational challenges. This depth of experience enabled a seamless transition and allowed them to quickly contribute to M Booth Health’s digital health initiatives from day one.
