JUDY

The Challenge:

In the early stages of its launch, JUDY, a millennial-focused emergency preparedness brand, partnered with Monday Talent on a confidential retained search for a Social Media Lead. As the brand gained momentum in the DTC space, JUDY was ready to elevate its content and social strategy with an experienced marketing professional who could drive growth and engagement at scale.

The Search:

We partnered closely with JUDY’s founders to define the role and build a clear profile of the talent needed to support the brand’s long-term vision. More than just a placement, we took an embedded approach, immersing ourselves in the business to understand its evolving needs and growth trajectory. Our search focused on candidates with strong digital and social expertise, targeting talent from both in-house consumer brands and top-tier agencies to ensure the right strategic and creative fit.

The Impact:

The successful candidate brought a strong agency background and quickly proved to be a versatile asset to the team. While initially brought on to lead social media, she seamlessly expanded her role to include brand content and partnerships, playing a key part in shaping JUDY’s voice across channels. Her contributions have been instrumental in elevating the brand’s digital presence and expanding its overall footprint.