ORANGETHEORY

The Challenge:

Orangetheory partnered with Monday Talent to lead the search for a Marketing Director with deep expertise in digital strategy, franchise operations, and team leadership. With 59 studios across Texas, Florida, and Washington, Afterburn Holdings needed a dynamic leader to drive lead generation, elevate brand awareness, and oversee a growing team and external agency. Reporting directly to the CEO, the role called for someone who could thrive in a multi-market environment while embodying Orangetheory’s strong, values-driven culture.

The Search:

To identify the right Marketing Director for Orangetheory, Monday Talent executed a highly targeted search focused on candidates with strengths in digital marketing, franchise operations, and team leadership. Recognizing the complexity of managing multiple markets, we looked to adjacent industries like food and retail, where franchise expertise is critical. We prioritized individuals with a track record of building high-performing teams and a leadership style that aligned with Orangetheory’s dynamic, collaborative culture.

The Impact:

Monday Talent’s placement brings deep expertise in digital marketing and strategic communications, poised to make an immediate and lasting impact at Orangetheory. With a strong track record in leading performance-driven campaigns, optimizing vendor partnerships, and scaling teams, the candidate is well-equipped to boost brand visibility and drive lead generation across key markets. Their data-led approach and leadership experience will help accelerate Orangetheory’s growth across Texas, Florida, and Washington.