SEEN Group

The Challenge: 

SEEN Group partnered with Monday Talent to hire senior influencer marketing leadership as the business entered a new phase of growth. With influencer strategy becoming central to brand equity, community building, and revenue performance, they sought proven leaders to scale and evolve their approach. Looking to deepen advocacy, strengthen creator partnerships, and better integrate performance, data, and software into campaigns, SEEN Group engaged Monday Talent to identify diverse, senior-level talent with both cultural credibility and commercial acumen to lead the next chapter.

The Search:

We tapped into our deep beauty and luxury network to identify established influencer leaders with full-funnel expertise. Our focus was on seasoned managers and directors who had built long-term creator partnerships, scaled advocacy programs, and integrated influencer strategy with performance data. The shortlist reflected diverse, high-impact talent ready to lead at scale.

The Impact:

The hires brought deep beauty sector expertise and a proven track record of shaping category-defining influencer strategy. Over the five years we have worked together, SEEN Group has strengthened creator partnerships, built an engaged community, and embedded data-driven systems to scale advocacy and performance. What began as a one-time search conducted by Monday Talent became a long-term partnership that has been a growth driver for the brand.