Trending in Talent: November 2025 Report
Photo @agathusstudios on Instagram
Welcome back to Trending in Talent, where we explore the shifts redefining how we hire, work, and lead. The world of work is changing fast, and we’re here to help you make sense of it. Each post brings you expert insight and a touch of bold commentary designed to spark conversation and keep you ahead of the curve.
The New Rules of Brand Storytelling
In today’s digital age, AI is reshaping how your brand story is told. In our blog, AI and the Future of Brand Storytelling, we explore how AI learns from online content, and why maintaining a consistent, data-driven narrative is essential for shaping both human and machine perception. Learn how to optimize your brand’s digital presence with SEO, AI insights, and real-time feedback loops to ensure your narrative stays true, authoritative, and visible.
Culture, Creativity, and Connection
In our insights from the PTTOW! NXT Summit blog, we recap the experience of this inspiring gathering of marketing, culture, and creativity. From a powerful keynote on cultural authenticity to meaningful conversations during a sunrise run, the summit emphasized that true impact in marketing is built on real connections and bold creativity.
The Substack Surge
Substack has become a key platform for brands looking to connect directly with their audience. Its subscription-based model allows businesses to share exclusive content and insights while bypassing traditional media. This approach strengthens relationships, showcases expertise, and even generates revenue. As more brands embrace it, Substack has proven to be a powerful tool for building authentic, community-driven engagement.
