Trending in Talent: March 2026 Report
Welcome back to Trending in Talent, where we explore the shifts redefining how we hire, work, and lead. The world of work is changing fast, and we’re here to help you make sense of it. Each post brings you expert insight and a touch of bold commentary designed to spark conversation and keep you ahead of the curve.
Job Descriptions Don’t Excite Talent, But Stories Do
The brief is there, but the hook is missing.
In one of our latest blogs, we unpack why traditional job descriptions are falling flat in today’s market, and what actually captures top talent’s attention. As expectations evolve, candidates aren’t just scanning for responsibilities; they’re looking for meaning, momentum, and a clear narrative they can see themselves in. This piece explores why storytelling is becoming a competitive advantage, how to position roles in a way that resonates, and what it takes to turn passive interest into real engagement.
The Workday, Reworked
The structure is shifting, and so is how we show up to it.
Over on Substack, we explore how the traditional 9-to-5 is being redefined in real time. As flexibility becomes the baseline and productivity takes on new meaning, professionals are rethinking how, when, and where they do their best work. This piece unpacks the rise of personalized work rhythms, the blurred lines between life and labor, and why designing your day with intention is quickly becoming a career advantage.
The New AI Roles Shaping Communications
What used to be emerging is now expected.
This PRWeek feature highlights the perspective of our CEO and Co-Founder, Jamie McLaughlin, on what this shift means for talent, pointing to the growing need for hybrid skill sets and a new kind of strategic fluency that blends technology, storytelling, and trust. The piece also explores the rise of AI-native roles redefining how communications teams are structured and scaled, from AI Ethics Officers to AI Solutions Architects, as the industry moves from experimentation to true integration.
