Trending in talent: July 2025 report
Welcome back to Trending in Talent, where we explore the shifts redefining how we hire, work, and lead. The world of work is changing fast, and we’re here to help you make sense of it. Each post brings you expert insight and a touch of bold commentary—designed to spark conversation and keep you ahead of the curve.
Representation in Retail
Barbie is continuing its mission to celebrate representation and inclusion with the debut of its first-ever doll with Type 1 diabetes. The newest addition to the Fashionistas line wears a Continuous Glucose Monitor and an insulin pump, reflecting the real tools used by people living with T1D every day. In partnership with Breakthrough T1D, this launch honors the resilience of the T1D community and helps more kids feel seen in the dolls they play with. From the doll’s blue polka dot dress to her empowering story, this launch is a celebration of empathy, awareness, and the vibrant lives of those navigating Type 1 diabetes.
Beating Summer Burnout
Burnout isn’t behind us; it’s just taken on new forms. In this blog, we unpack why workplace stress remains so persistent, from rising job insecurity to cultural norms that reward overwork. While self-care has its place, true recovery requires more than a weekend off; it calls for systemic change, intentional boundaries, and leadership that genuinely prioritizes well-being. It’s a reminder that burnout isn’t just personal; it’s structural.
The Age of AI
We recently tuned into The PR Net’s Digital Event on upskilling for the age of AI, and the biggest takeaway was this: AI isn’t replacing communicators—it’s reshaping how we work. From streamlining time-consuming tasks to strengthening content strategy, AI is best used as a tool to enhance human insight, not replace it. A standout theme was the rise of GEO (Generative Engine Optimization), which prioritizes conversational, question-driven, and fact-first content that performs well with tools like ChatGPT and Gemini.
