Trending in Talent: August 2025 Report

Welcome back to Trending in Talent, where we explore the shifts redefining how we hire, work, and lead. The world of work is changing fast, and we’re here to help you make sense of it. Each post brings you expert insight and a touch of bold commentary—designed to spark conversation and keep you ahead of the curve. 

Job Hopping vs. Job Hugging  

The era of job hopping is giving way to job hugging, where professionals hold tight to the security of their current roles. Quitting rates are down big since 2022, reflecting a market where loyalty feels safer than risk. However, while stability has its benefits, experts caution that excessive hugging could result in missing out on growth and innovation.

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A Changing Workforce

Flexibility has become non-negotiable in today’s workplace, though Millennials often seek more remote time, nearly 25% of Gen Z actually prefer being in the office more. This generational divide underscores that a one-size-fits-all policy no longer works. Tailoring flexibility to individual preferences is now key to productivity, loyalty, and retention.

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Joy Drives Business 

PTTOW! NXT recently held a Future Forum on joy as a driver for business, highlighting how it fuels employee inspiration, balance, and better work, while leadership plays a key role in sustaining it. For consumers, joy is found in generational touchpoints and shared cultural experiences, ultimately rooted in authenticity, meaningful moments, and intentional connection.

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What Loyalty Looks Like in the Modern Workplace, and Why It Still Matters

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Meeting the Needs of a Changing Workforce