At the Intersection of AI and Communications: A Conversation with Daria Dubois, Co-Founder & CIO of Wild Signal
“And I mean, best success story ever - Daria is the GOAT. A person who has truly changed my life, she's magic. Monday, oh Monday, what would I have done w/o you?” - Andy Pray, Co-Founder and CEO of Wild Signal
The team at Wild Signal Agency.
As generative AI continues to reshape how information is created, distributed, and consumed, a new kind of communications agency is emerging, one built not just for audiences but for the systems that now sit between brands and those audiences.
Wild Signal is one of them.
Co-founded by Andy Pray and Daria Dubois, whose background spans engineering, creative technology, and emerging media, the agency is helping organizations rethink how they show up in a world increasingly influenced by large language models (LLMs). Her career has consistently sat on the edge of experimentation, blending technical depth with a clear understanding of how people engage with content, platforms, and one another.
That combination makes her uniquely positioned to help define what communications looks like next.
We sat down with Daria to talk about her path to Wild Signal, how Monday Talent supported the journey, and where she sees AI taking the industry.
Daria DuBois, Co-Founder and CIO of Wild Signal
From Creative Tech to Co-Founding Wild Signal
With roots in engineering and a focus on creative and emerging technologies, Daria has spent her career exploring how new systems shape behavior. Experimentation has been a constant throughline, whether through new media, evolving platforms, or early-stage technologies.
That curiosity also came with an entrepreneurial instinct.
Rather than following a linear path, she was always interested in building something that would allow her to apply both technical thinking and creative strategy more integratively.
Wild Signal became that opportunity.
Finding the Right Fit — Not Just the Right Role
From the initial connection to ultimately joining Wild Signal, Daria described Monday Talent as playing a truly pivotal, relationship-driven role in bringing the opportunity full circle.
By staying closely connected over time, Jamie, our CEO and co-founder, and Jen, Talent Director, created a process that felt thoughtful, human, and rooted in long-term alignment rather than transactional outcomes. Daria highlighted Jamie’s generosity with time and candid perspective, helping shape how the role could evolve, while Jen brought a sharp, big-picture lens, ensuring clear alignment between Daria’s strengths and the founding team’s vision.
What stood out most was how the team guided both sides to look beyond numbers and negotiations, keeping the focus on mission, entrepreneurial energy, and true value alignment, ultimately making it clear that Wild Signal wasn’t just the right next step, but the right long-term fit.
A New Discovery Landscape
Wild Signal sits at the intersection of communications and generative AI, a space that is already transforming how brands are discovered, understood, and trusted.
And in her view, this shift is well underway.
Daria explained that a significant portion of how people access information is already changing, meaning discovery is no longer just about search engines or direct website visits; it’s increasingly mediated by AI.
And that shift has major implications for how communications teams operate. Websites, for example, are evolving from destinations into sources; places that AI systems scan, interpret, and summarize rather than places audiences necessarily land.
Designing for Both Audiences and Algorithms
Much of the real transformation, Daria explains, is happening behind the scenes.
She shares that the AI layer often exists in places people don’t see. It’s about improving how information is structured, how messaging is positioned, and how brands are discovered.
This creates a new kind of dual-layer communications strategy:
One layer designed for human experience — intuitive, emotional, and engaging
Another layer designed for AI systems — structured, discoverable, and interpretable
Done well, the two work together.
Importantly, Daria discussed that as AI takes on more of the backend complexity, it creates more space for front-end creativity and clarity.
What Businesses Should Be Preparing For
Looking ahead, Daria believes the biggest shift isn’t just technological; it’s structural.
Communications strategies will need to evolve to account for how information is filtered, summarized, and redistributed at scale.
Some of the biggest changes she sees ahead:
AI systems will play a larger role in shaping how information is surfaced
Authority, credibility, and verification will become even more critical
The volume of AI-generated content will continue to rise, making differentiation harder
For brands, that means thinking beyond visibility and focusing on how they are interpreted.
The Takeaway
As the lines between technology and communications continue to blur, it’s clear the next wave of the industry will be shaped by those willing to rethink how it all works from the inside out.
Wild Signal is building for that future. And for leaders like Daria, it’s an opportunity not just to keep up with change, but to help define it.
It’s the kind of thinking we’re always excited to support at Monday Talent, bringing together people and ideas that move the industry forward.
To learn more about what Daria is up to at Wild Signal:
Website | LinkedIn
