A Good Day Series: PRSA’s Pathway to Purpose
After a brief pause, A Good Day is back. Because when you think about it, a life well-lived is simply a collection of meaningful moments. Our series returns to spotlight the people and companies leading with purpose and doing good, one good day at a time
Centering Representation in PR
At the PRSA Foundation’s recent webinar, From Talk to Action: Attracting More Black Men to the Field of PR and Communications, Artis Twyman (Rams), Dana Bolden (Colgate‑Palmolive), Damon Jones (Procter & Gamble), and moderator Thomas Bennett III (FleishmanHillard) spotlighted the urgent need for visibility, mentorship, and access to ensure a more inclusive pipeline into the communications industry.
“There are still so many African Americans who don’t even realize that careers in PR and communications are an option, let alone that Black professionals are thriving in these roles,” shared Artis Twyman, Vice President of Communications for the Los Angeles Rams. “My mission is to change that by broadening awareness and opening doors wherever I can.”
Addressing Bias and Defining Identity
During the webinar, panelists opened up about navigating racial bias and the path forward for creating a more inclusive industry.
While experiences varied, many of the panelists acknowledged that bias, subtle or overt, often emerges as professionals rise through the ranks. As one panelist shared, leadership settings can sometimes come with limiting perceptions, where expressing passion might be misread or misconstrued. For others, bias showed up in less expected ways, like assumptions based on age or seniority.
What remained consistent across the conversation was the importance of excellence, self-awareness, and mentorship. From letting the quality of their work speak volumes to identifying and owning their unique “superpower,” the panelists emphasized resilience and self-definition as essential tools in the face of underrepresentation.
Moving from Conversation to Change
Beyond individual responsibility, the group also spoke to the need for systemic change. Creating pathways for more Black men in PR, they noted, is a shared effort, one that begins with colleges and universities actively introducing students to the field, and continues with industry leaders who are committed to expanding access and visibility.
As the PRSA Foundation continues its work—offering scholarships, grants, and programming designed to diversify the future of communications—conversations like this serve as a vital reminder: progress requires both intention and action.
Explore programs driving diversity in PR at the PRSA Foundation here.
